Maybe it’s their underground water for irrigation, or their flat, fertile plains, or their dedication to this tender, delicious crop; but to the 281 citizens in North Loup, Nebraska, popcorn is their life—and has been for well over a century. For more than forty years, they’ve grown, processed and distributed their premium popcorn from the North Loup River Valley to homes and businesses around the world, and time and time again, one thing pops true - people love Popcorn County. Based in North Loup, Nebraska.