Since for whatever reason all the stores around here stopped carrying white popcorn and only had standard large yellow kernals and microwaveable popcorn. Most of the hull-less or white kernal popcorn I found online was either grossly overpriced or ended up hitting you hard with shipping costs. This popcorn managed to not only be fairly priced with reasonable shipping, it also is probably the best popcorn I've ever eaten. The popcorn is extremely fresh, pops well (it does need a little more heat than the larger yellow popcorn I was cooking before), and has incredibly light and fluffy kernals with almost no hulls leftover. There's still a tiny bit that can get stuck in my teeth, but it's a tiny fraction of what was usually left behind with conventional yellow popcorn. I can't recommend this brand highly enough, it's truly outstanding and an exceptional value. Thank you!