We are more than just a retail store.


GROW Nebraska - Every Purchase and Donation Benefits a Nebraska Business, Artist or EntrepreneurOur entrepreneurs, innovators, and business owners are the backbones of our communities, economy and future. GROW Nebraska's services help hundreds of Nebraska businesses, and we couldn't do it without support from people like you. Thanks to you, we offer promotion, education, and market access to these entrepreneurs. Together, we create jobs and bring money in to help hard-working citizens.

Let's continue to make great things happen! 

Our Story 


In 1996, Janell Anderson Ehrke, then the director of a small local organization the Central Plains Foundation, was looking for a way to help Nebraska small businesses, entrepreneurs and artists.  She stumbled upon the programs Kentucky Craft Marketing Program and Handmade in America and thought why doesn’t Nebraska have a program like this?  After completing a business plan and doing lots of research, the GROW Nebraska program was born in January 1998. 

Since then, GROW Nebraska has developed a successful team that provides one-on-one training and technical assistance. Along with providing market testing and market launch services that benefit Nebraska small businesses. Each product purchased directly benefits the businesses, artists and entrepreneurs. To date, GROW Nebraska has produced over 7 million in sales, and helped to create and retain over 1,500 full-time jobs. 

GROW Nebraska means creating Generating Resources for Wealth.  The program serves statewide, but many of the businesses, entrepreneurs and artists live in rural areas and feel isolated.  Janell’s own family lived through an Ag crisis in the 80’s and she and her team are committed to helping Nebraskan connect to the global marketplace. 

Every GROW Nebraska product is carefully handcrafted, created or designed by a Nebraskan. The commitment to their craft and products is conveyed through the quality of their work. The Nebraskan’s dedication to the “GROW Nebraska”  way of life is demonstrated seemingly in all the products offered on BuyNebraska.com.