Eastern (Metro)

The Eastern Nebraska (Metro) collection showcases the fast-growing, culturally diverse communities that make up the state’s most vibrant urban corridor. Centered around the Omaha and Lincoln metro areas and their surrounding suburbs, this region blends big-city amenities with Midwest friendliness, innovation with tradition, and neighborhood charm with rapid development. This collection brings that identity to life through thoughtfully designed apparel and accessories inspired by the region’s modern energy, local pride, and unique blend of city and suburban living. Whether shoppers live in the metro, commute for work, or simply appreciate the heartbeat of Eastern Nebraska, these items offer a meaningful way to celebrate the area’s distinctive spirit.