All Genuine Ogallala Bay Rum Shaving Soaps have superior lubricating qualities for, what we feel, is about as good as it gets for a clean comfortable shave. And then there is that fantastic fragrance! We have heard of people lathering up a couple more times a day without shaving just for the great scent it leaves on your face ... and we have never heard of anyone doing that with commercially available shaving soaps. These soaps are THAT good! Also, these shaving soaps do not contain artificial coloring. This blend offers the fresh scent of bay rum.